Houston, TX · Open to Opportunities

Derrest
Williams

Customer success leader, paid media strategist, and serial entrepreneur. I've grown brands from $6M to $11M, hosted 400,000+ event participants, and built software from scratch. I turn ambiguous problems into measurable growth.

Outside of work — a family man, fitness enthusiast, and outdoor adventurer who believes the best ideas come from lived experience.

Let's Work Together See My Work →
$1M+
Monthly ad spend at Lenovo
$6M→$11M
Revenue at TreadWright
330K+
Event participants
20%
ACOS on Amazon PPC
Derrest Williams
$1M+
Monthly ad spend managed at Lenovo
$6M→$11M
Revenue growth driven at TreadWright
400K+
Event participants across 65+ events
20%
ACOS — down from 421% on Amazon PPC
Ventures

Things I've built

🌊
Urban Slide
Event Services · Houston, TX

Large-scale slip-and-slide events and outdoor experiences for corporate, city, and private clients throughout the Houston metro and beyond. Expanding into ancillary services to leverage existing municipal relationships year-round.

Municipal partnership development across Texas
Hampton, VA market expansion underway
Ancillary services: lighting, portable facilities, logistics
🗓️
BookingFlows
SaaS · Tour Operator Platform

A modern booking platform for tour operators with customizable checkout flows, optional convenience fees, and a built-in CRM layer — purpose-built to challenge incumbents like FareHarbor on flexibility and pricing.

7 distinct checkout flow variations
Built on Next.js + Supabase
Competitive analysis across 158 operators
⚡
Ramp Nutrition
E-commerce · Amazon FBA

Liposomal liquid vitamin supplements sold on Amazon. Rebuilt the entire PPC strategy from the ground up, slashing ACOS from 421% to 20% through data-driven campaign restructuring and budget reallocation.

421% → 20% ACOS in one restructure
Make.com automation for weekly reporting
Amazon Creator Connection campaigns
🎨
Graffiti Run
Mass Participation Events · National

A color run experience brought to cities across the country. Managed end-to-end event operations, venue sourcing, staffing, and marketing for one of the most high-energy 5K formats in the country.

60+ events produced nationally
5,000 average participants per event
Peak event: 15,000 participants
~300,000 total participants across run
🏔️
Mighty Mud Dash
Obstacle Course Events · Regional

A mud run obstacle course event requiring full-scale truss infrastructure, dirt work, and heavy logistics coordination. Built from the ground up as a competitive alternative to national OCR brands.

6 events produced
5,000 average participants per event
Full trus infrastructure & dirt work managed
~30,000 total participants
Experience

Where I've operated

2024 — Present
Lenovo
Senior Paid Media Buyer

Managing $1M+ monthly in global paid media spend across channel partnerships. Overseeing campaign strategy, performance optimization, and cross-market reporting for a Fortune 500 tech giant across global partner ecosystems.

Paid Media Global Partnerships Budget Management Performance Analytics
2021 — 2024
Sprinklr
Lead CSM — Global Strategic Accounts

Managed enterprise relationships with some of the world's largest brands — Microsoft, Audible, Citi Bank, Nissan, Lenovo, Activision Blizzard, and major agency holding groups including Havas, OMD, Wavemaker, and Carat. Built executive-level relationships, co-developed account roadmaps with Sales, and led a white-label program with Havas alongside channel partnerships with Snapchat, Meta, and LinkedIn.

30%
Net Dollar Expansion
100%
GSA Product Adoption
#1
ADs Specialist of the Year '22
Enterprise CSM Microsoft · Audible · Citi Snapchat Channel Partner White-Label Programs Agency Partnerships Net Dollar Expansion
2016 — 2019
TreadWright Tires
eCommerce Brand Manager

Built and led the entire marketing department for this DTC tire brand — hands-on across every channel including paid ads, SEO, Amazon, Walmart Marketplace, influencer partnerships, email, and social. Hired and managed the team. Results spoke for themselves.

$6M→$11M
Revenue over 3 years
25%
YoY sales growth
20K→60K
Email list growth
$1M
Walmart Marketplace annual rev
DTC eCommerce Amazon & Walmart SEO Influencer Marketing Email Marketing Team Leadership
2019 — 2021
500 Below Cars
Marketing Director

Led marketing for a PE-backed buy-here-pay-here automotive dealership. Built and executed the full marketing strategy in a resource-constrained, high-velocity environment — driving customer acquisition and brand awareness for a non-traditional retail model.

Marketing Strategy Customer Acquisition PE-backed Business Automotive Retail
Capabilities

What I bring

Strategy
  • Customer Success
  • Enterprise Account Mgmt
  • Paid Media Strategy
  • Go-to-Market Planning
  • Business Development
  • Team Leadership
Digital Marketing
  • Amazon PPC / DSP
  • Walmart Marketplace
  • Programmatic Advertising
  • Email Marketing
  • SEO & Content
  • Influencer Management
Technical
  • Next.js / React
  • Supabase / SQL
  • Make.com Automation
  • Data Analysis
  • Attribution Modeling
  • Web Development
Tools & Platforms
  • Sprinklr CRM
  • Amazon Seller Central
  • Google Analytics 4
  • Meta Ads Manager
  • Tableau / Looker
  • Microsoft Excel / Sheets
Writing

Things I've learned

Marketing · Amazon
What I've Learned Building an Amazon Brand From Scratch (421% ACOS and All)

I started Ramp Nutrition with zero Amazon experience. Here's the workflow, the mistakes, and what's actually working now.

Feb 202610 min read
Entrepreneurship · Events
What Running 65+ Events and 330,000 Participants Taught Me About Operations

Logistics, staffing, municipal permits, and moments where everything nearly fell apart. The unglamorous reality of large-scale event production.

Jan 20266 min read
Career · Strategy
From Enterprise CSM to Serial Entrepreneur — Why I Did Both at the Same Time

Managing Fortune 500 accounts by day and building businesses by night. What that tension taught me about risk, focus, and leverage.

Dec 20255 min read

Let's build
something real.

Whether it's a full-time role, a consulting project, or a partnership — I'm always open to interesting conversations.

Email Me LinkedIn →